Data Collection And Analysis Are Driving Healthcare Real Estate Decisions

POST WRITTEN BY | Chuck Sudo | Forbes

The transition of healthcare real estate to a convenience-based model in recent years has been driven by two primary factors: a shift in the balance of inpatient and outpatient revenue streams, and data analysis. Taking care of patients today can be as much about technology and records sharing as it is about doctor-patient interactions.

Gensler Design Director Randy Guillot said the shift in revenue generation toward outpatient care has larger healthcare groups focusing on personalized care for the aging baby boomer market. More capital these days is being earmarked for tech and wellness-based care because boomers are demanding a personal touch with regard to access to medical records and telemedicine.

"It's no longer a below-line item. This is now a legitimate line," Guillot said.

That is most prevalent in the ways medical office buildings are being designed today. Where the neighborhood medical office buildings of 40 years ago were one-stop shops with a range of specialties, today's MOBs more closely resemble corporate environments focused on a single specialty or disease treatment like cancer, cardiovascular health or orthopedics.

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Courtesy of Structured Development

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