80M and Counting: Why Care What Millennials Want?

Millennials, as the group is defined, represent the largest generation in U.S. history. Generally speaking, they form the age range between 18 and 35 years old. In actuality, though, there's no such thing as a millennial.

Consider this: the life experiences of an 18-year-old and a 35-year-old are vastly different. While an 18-year-old grew up in an all-digital world, a 35-year-old grew up in an analog world that became digital later on. A 35-year-old is familiar with renting a new release from their local Blockbuster; an 18-year-old, by contrast, has only a notion of what Blockbuster is because their world revolves almost exclusively around streaming services.

Even though an 18-year-old and a 35-year-old have vastly different ways of perceiving the world, as a generation they're incredibly influential. Just as the baby boomer generation before them, millennials are exerting considerable influence on all sectors of society.

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